Banks are fast realizing that poor customer experience lies at the heart of many challenges they face today. As a result, they are focusing all their energies on providing additional support and services that add real value to their customers’ lives and make banking frictionless and enjoyable. And they are increasingly relying on SMART communication tools to achieve this without sacrificing security, compliance, or profits. edna’s latest white paper discusses how BFSI enterprises are harnessing the power of digital communication platforms to keep customers satisfied and increase competitiveness.