Unified Cloud

Send outbound campaigns on multiple channels via a single user interface and enhance customer engagement. Improve effectiveness of your marketing and notification messages by leveraging powerful features of edna’s solution.

See improved conversion and sales

Choose a secure technology with >90% deliverability rate

Eliminate deployment costs by leveraging the power of cloud

Unlock omnichannel opportunities

Ensure smooth business processes

Personalize communication at scale

Leverage Multiple Digital Touchpoints for Better Outreach

Leverage edna platform to send out bulk messages serving a variety of purposes including:

  • Transaction-related alerts
  • Event-triggered notifications
  • Customer retention messages
  • Loyalty inducing messages
  • Promotional messages

All Available Channels





Reduce Costs and Increase Deliverability With a Sophisticated Cascade Feature

  • Select a combination of channels that work for your business
  • Enable deep customization — choose send time, channel, customer lists, and templates as per your campaign’s needs
  • Ensure increased deliverability by having alternative delivery channels available
  • Reduce costs by choosing lower-cost channels like push as the first option in the cascade
  • Choose only ‘live’ channels

Manage Customer Lists and Leverage Automation Capabilities

Import lists of saved customer numbers to send them broadcast messages. Choose which customers you want to include in the broadcast and add them to the list. Add different tags to recipients to customize your audience, and use “AND” or “OR” operators to build the most relevant audience.

You can add as many parameters as you need to define the recipient: their full name, gender, birthday, and any additional information that will help you customize the broadcasting according to your needs — car model, pets, last purchase, etc.

You can also leverage automation to ensure each of your subscribed customers automatically gets a custom birthday, anniversary, or other milestone message on the right day without you having to manually send them the same every year.

Send Bulk Messages With edna in Just a Few Easy Steps

Effectively Manage All Client Lifecycle Communication by Getting edna Platform With edna Chat Center

Gain access to all customer data from the Chat Center, which not only gives you a 360-degree view of the customer, but also shows all their past conversations with your brand. Use this information to segment your audience and gain actionable insights that can help you build a better marketing strategy. Such unhindered access will also help your marketing team avoid faux pas such as sending promo codes inviting a customer to upgrade their subscription, whereas this customer might have reached out to complain about his account being blocked by mistake.

Leverage edna’s Industry-Agnostic Platform to Serve the Specific Needs of Your Business

Personalize Millions of Bulk Messages Related to Finance

  • Send your customers bank statements, policy renewal reminders, loan approval status updates, credit card eligibility criteria, payment receipts, and more
  • Dole out offers such as free ATM withdrawals, no online banking fees, free upgrades to a premium account, etc. to delight customers
  • Send automated trigger messages for a number of events such as interest rate changes, transactions, scam alerts, etc.
  • Promote new financial products and services based on the customer’s profile
  • Create customized template messages

Leverage edna Platform to Redefine Retail Customer Service

  • Send order updates, delivery confirmation regarding purchases
  • Inform users about product returns, replacements, and refunds processes
  • Share order tracking links, store locations, etc.
  • Promote new financial products and services based on the customer’s profileOffer limited-time deals, exclusive discounts, back-in-stock alerts
  • Create customized template messagesInform customers about new products
  • Wish customers on their birthdays, anniversaries, etc.
  • Send loyalty program-related messages

Revolutionize Healthcare Delivery With edna Platform

  • Send appointment confirmation, rescheduling, and cancel alerts
  • Remind users about upcoming appointments
  • Share healthcare-related tips, awareness campaign messages
  • Inform users about payments made
  • Request patient feedback and suggestions over messaging
  • Update patients about new health packages, opening of new labs, etc.

Make Logistics Management Simple and Efficient With edna Platform

  • Send order confirmation alerts
  • Book, schedule, change, and cancel deliveries
  • Share consignment status updates
  • Notify customers in case of unforeseen delays
  • Send messages to arrange pain-free returns

Track Your Campaign’s Performance With Deep Analytics

Check and analyze all relevant statistics after each broadcast message is sent in order to ensure that every message is accounted for. Access detailed reports for each of the In progress or Finished broadcasts. All the reports can be exported if necessary.

The total number of clients that received the broadcast

The total number and percentage of clients that received at least one message

The total number and percentage of clients that read at least one message

The total number and percentage of clients that didn’t receive any messages