What’s the WhatsApp Business
Pricing Model Like?
WhatsApp Business API has a conversation-based pricing model. A conversation includes all messages delivered in a 24-hour session.
The cost per conversation varies by country or region. WhatsApp has four categories of conversations – Service, Utility, Authentication, and Marketing – with each category being priced differently. Service conversations, initiated by users, are eligible for 1,000 free conversations each month. The other three categories of conversations, initiated by the business, are not eligible for these free-tier conversations.
In case of multiple conversations spanning different categories, charges are based on the template category. When a template is delivered, it opens a new conversation of that category and incurs the charge of that conversation category, unless the template is delivered during an open conversation of that category. For example, if a utility conversation is open and a marketing template is delivered within that open conversation, a new, separate marketing conversation is opened and the marketing conversation charge is initiated.
However, sending multiple templates of the same category within an open conversation does not lead to additional charges. For example, a business can send multiple utility templates in an open utility conversation with no additional charges. Conversations are also not be charged when users message a business after clicking on a Click-to-WhatsApp Ad button or a Facebook Page CTA. In such cases, the first conversation session is free of cost. Another great aspect of this pricing model is that there is no limit to the number of free follow-up messages within the 24-hour conversation window. To learn more about WhatsApp’s pricing policy, click here
Free WhatsApp Widget
To make the most of WhatsApp Business messaging, you need to let your customers know you are available on the platform. And what better way to do that than embed a WhatsApp chat widget and button on your website? Widgets are easy to spot and a great way to inform website visitors that you are available to chat on WhatsApp.
With one click, they can be redirected to your WhatsApp channel and start chatting. You can create your own unique widget using multiple customization options. What’s more, you can integrate the widget with existing systems such as the CRM to improve your customer service levels. You can embed our free widget into your website in a few, easy steps – no technical expertise is needed!
Manage WhatsApp Business with edna’s Unified Cloud Messaging Solution
When you choose edna’s WhatsApp Business API, you also get access to an easy-to-manage unified messaging platform. This solution helps you:
- Create templates and visualize them in real time
- Use other channels with WABA in cascades
- Track campaign performance with detailed reports
- Add different tags to recipients and send targeted messages
- Send automated trigger messages on customers’ birthdays, anniversaries, etc.