Businesses today need to deliver millions of packages quickly to waiting customers on a daily basis and keep them updated on the order status while they are at it. They also need to accommodate last-minute requests such as changes in location and delivery timings, as well as ensure a smooth returns and refunds process to keep such demanding customers happy. Failure to do so results in botched deliveries, angry customers, and eventually, lost sales. Most businesses know they can’t afford to neglect product delivery as it directly affects how customers experience their brand. Yet, many struggle with delivery-related communication by continuing to rely on emails, SMSs, and phone calls for customer support.

edna’s latest white paper discusses how deploying messaging technologies like WhatsApp can help businesses to proactively share delivery updates, agree to last-minute requests, and ensure customer satisfaction without cost trade-offs.