The world is migrating to mobile — smartphones have now surpassed desktops as the primary drivers of web traffic globally. For brands, optimizing the mobile experience has become a critical business need. To differentiate themselves, top brands are prioritizing user experience on the small screen by creating interfaces that are easy to navigate and deliver value to customers.

edna’s new white paper sheds light on how companies can drive high levels of mobile engagement by optimizing their customer journeys on mobile screens.