edna Helps Real Estate Major Boost Inquiries and Drive Up Sales With Its WhatsApp Business API Solution

A real estate major sought to leverage a new digital communication channel that would help it boost inquiries and grow its client numbers in a cost-effective way.

The Client

Mountain Gate Realty is a Dubai-based real estate company that buys, sells, rents, and manages properties in the UAE. Since 2002, Mountain Gate Realty has provided comprehensive brokerage and consulting services to become one of Dubai’s most successful real estate companies.

Challenges

Exploring New Channels to Draw in Clients: The real estate major was exploring fresh avenues to draw in more clients and boost inquiries while keeping its marketing budget in check. It faced a challenge in finding a channel for marketing that could help it reach its target audience with ease and drive-up engagement. It needed to undertake a comprehensive research and analysis to pinpoint platforms or channels that are not just widely used but also pertinent to the industry.

Keeping Customer Acquisition Costs in Check: Minimizing the expenses linked to marketing efforts was another issue for the business. Conventional advertising techniques, like print advertisements, billboards, and direct mail initiatives typically incur high costs and might not consistently deliver the expected measurable outcomes. Hence, discovering creative strategies to connect with prospective clients more cost-effectively was deemed essential by the company for optimizing its marketing budget and enhancing its ROI.

Solution

After considering several options, the client chose edna’s WhatsApp Business API solution as their channel for all brand communications. The implementation process was smooth and quick. It helped the business attract more customers than before due to WhatsApp’s great open rates and conversion rates. WhatsApp’s sophisticated segmentation feature enabled the business to segregate clients into different groups and send the most relevant message to each group. It also proved to be a cost-effective solution with one of the lowest costs per lead compared to other channels. It was easier to monitor the performance of campaigns on WhatsApp by tracking vital metrics like open rates, click-through rates, etc. WhatsApp was used to showcase new properties, invite customers to visit them, share payment options, and more.

Administrator at Mountain Gate Realty
I can confidently say that integrating WhatsApp Business API has been a game-changer for our marketing efforts. This solution has not only driven new potential buyers to our listings but also led to significant cost reduction. The ease of communication and instant engagement provided by WhatsApp has greatly enhanced our customer outreach strategy.

Results

Leveraging the WhatsApp Business API resulted in a number of tangible benefits for the brand:

  • Up to 51% higher open rate compared to the average open rate of other channels like email
  • 90% delivery rate
  • 70% cost reduction for marketing communication compared to other channels
  • 50% increase in response rate

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