AVILON
Leading Car Dealership Boosts Conversions With WhatsApp Business API Powered by edna
A major automotive holding in the CIS region with $1.18 billion in revenues and 30 brands in its portfolio was facing challenges in identifying and segmenting its customers and increasing conversions. Thanks to WhatsApp Business API powered by edna, it could segment its customers and facilitate better interactions, which increased conversions rates significantly.
COMPANY OVERVIEW
AVILON is a leading car dealership in the CIS region with 30 brands in its portfolio. It is engaged in the sale, warranty, and post-warrantee maintenance of cars, as well as the sale of original spare parts and accessories.
Revenue: $1.18 billion
> 20 Years of Experience
Headquarters: Moscow
Website: https://avilon.ru/en/
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100%
Of inquiries qualified into leads with full contact information, compared to 30-40% via other channels
>50%
Of conversions came from inquiries originated on WhatsApp
We honestly didn’t expect customers to be willing to book cars on our WhatsApp Business channel any more than they did using our more traditional channels, say a phone call. However, our clients have shown an increasing preference for WhatsApp over phone calls or even live chat on our website when it comes to interacting with us. This has reflected in our online car sales, and I am happy to say that we made a sale via WhatsApp within three days of introducing the platform. If we compare the investment and the cost per lead, this is one of the lowest-cost sources of leads for us today.
Eduard Efremov
Head of Online
Sales Department