A Handy Guide to the Most Popular
Generative AI Models

Generative AI models have taken content creation to dizzying heights one would never have thought possible. Be it text, images, videos, or music, these models have leveraged advanced machine learning techniques to generate data that resembles real-world input, offering endless possibilities for creativity, automation, and problem-solving. These models are not only transforming creative industries but also enabling new applications in fields like marketing, software development, and customer engagement.  Let’s look at some of the most prominent generative AI models available in the market, their unique capabilities, strengths, current versions, and what the future holds for them.

#1 GPT-4o (Generative Pre-trained Transformer 4)

Created By: OpenAI

What It Does: ChatGPT is an AI-powered chatbot utilizing natural language processing (NLP) to engage in human-like conversations and complete a wide range of tasks. It interprets user input (known as a prompt) and generates dynamic, contextually relevant responses. ChatGPT can be used for applications such as customer service automation, content creation for social media or blogs, and multilingual text translation. Its versatility makes it a valuable tool for developing chatbots, crafting engaging content, and streamlining language-related tasks.

Strengths: Powerful, versatile, and user-friendly, ChatGPT excels in understanding and generating coherent, contextually accurate text. It can perform a wide range of tasks, including writing essays and blogs, answering questions, summarizing content, suggesting keywords, customer service automation, and content generation for blogs and articles. Its multilingual capabilities allow it to handle translations and conversations across different languages with a high degree of accuracy and fluency. It has shown great promise in content generation at record speed, helping marketing and customer support teams enhance their productivity to a whole new level.

Current Version: OpenAI’s GPT (Generative Pre-trained Transformer) family includes influential models like GPT-3 and GPT-4, GPT-4o mini. GPT-4o is currently the most advanced version. It can understand nuanced prompts and better interpret subtleties in conversations.

Future Versions: OpenAI is continuously working on improving GPT, with future versions likely to enhance reasoning abilities, reduce biases, and further improve coherence in complex tasks.

#2 Midjourney V5

“>Created By: Midjourney

“>What It Does: Midjourney is an AI-powered image generation tool that creates highly realistic and artistic images based on user prompts. It’s popular for generating digital art and concept visuals. Creators need to provide rich, specific, and relevant prompts to get the images they want.

“>Strengths: Midjourney stands out for its ability to produce visually striking images with artistic flair, making it a favorite among artists, designers, and cr6eative agencies.

“>Current Version: Midjourney V5 is the latest version of the tool. Launched in March 2023, it offers much higher resolution images, improved language processing, more diverse styles, faster processing time, and more detailed images adhering more clearly to what the prompts describe.

“>Future Versions: Midjourney continues to evolve, with future versions likely to include even more customization options and increased integration with other creative tools.

#3 DALL-E 3

“>Created By: OpenAI

“>What It Does: A competitor of Midjourney, DALL-E 3 is a text-to-image model that generates digital images from natural language. It can generate a wide array of visuals, from realistic photos to imaginative and surreal artwork.

“>Strengths: DALL-E 3 is particularly good at creating novel and highly detailed images that perfectly align with detailed text prompts. It’s ideal for creative professionals who need unique visual content quickly.

“>Current Version: DALL-E 3 is the latest version launched by Open AI in October 2023. It builds on the successes of DALL-E and DALL-E 2 with improvements in image quality and diversity. Specifically, the model responds to complex prompts with greater precision and produces more coherent images. Additionally, it integrates seamlessly with ChatGPT, another generative AI solution from OpenAI. DALL-E 3 places a strong emphasis on security, restricting the creation of explicit, aggressive, or discriminatory images to safeguard the community. Additionally, to uphold intellectual property rights and prevent copyright violations, it avoids generating images that resemble living public figures or replicate the distinct styles of contemporary artists.

“>Future Versions: Future versions may offer even higher resolution images, more styles, and better integration with text for complex scene generation.

#4 Runway ML’s Gen-3

“>Created By: Runway

“>What It Does: Runway ML’s Gen-3 is a generative model for video creation. It allows users to generate video content from a text prompt, a text prompt plus image, or image prompts, or simply from an image prompt. Gen-3 excels in creating dynamic, high-quality video content with specific styles and effects based on simple prompts, drastically reducing production time for creative projects. Also, creators can transfer the style of any image or prompt to every frame of their video. They can even turn mock-ups into fully stylized and animated renders. As creator runway likes to say, ‘if you can say it, now you can see it’.

“>Strengths: ML Gen-3 is a highly innovative tool for filmmakers, marketers, and content creators. It can turn any image, video clip or text prompt into a compelling piece of film, blurring the lines between technology and creativity, creating new forms of story-telling which seemed impossible earlier. It allows creators to explore ideas in near real-time, and enables to view endless variations of everything they create – be it the color, the scenery, the lighting, or the cast. The Gen-3 model promises to make time-consuming filming a thing of the past.

“>Current Version: The just released Gen-3 Alpha is the first of the next generation of foundation models trained by Runway on a new infrastructure built for large-scale multimodal training. It is a major improvement in fidelity, consistency, and motion over Gen-2, and a step towards building General World Models. Runway has started collaborating and partnering with leading entertainment and media brands to create customized versions of Gen-3, which allows for more stylistically controlled and consistent characters, and targets specific narrative requirements of the brand, among other features.

“>Future Versions: Future iterations may focus on longer video sequences, higher resolution, and more complex scene generation.

#5 MusicLM

“>Created By: MusicLM

“>What It Does: Developed by Google Research, MusicLM is a generative AI model designed to create music from textual descriptions. It brings to life any kind of music – users only need to describe the musical idea via text-based inputs. Users need to share a very descriptive prompt, type in the genre, the vibe, the mood, the emotion they want to create, the instruments to be used.

“>Strengths: With MusicLM, anyone can create their own music simply with the help of text-based prompts. Music LM can create diverse (think salsa-style rap beats!) and coherent music pieces, making it a valuable tool for musicians, producers, and anyone wanting to create original soundtracks.

“>Current Version: MusicLM, introduced in 2023, is the first and current model.

“>Future Versions: Future versions may offer more control over the composition process, allowing for more detailed adjustments to tempo, style, and instrumentation.

#6 StyleGAN3

“>What It Does: Developed by NVIDIA, StyleGAN3 is a generative adversarial network (GAN) that generates high-resolution and photorealistic images. It is particularly known for its ability to control style attributes in the generated images.

“>Strengths: StyleGAN3 is ideal for tasks requiring detailed and realistic image generation, such as in video game development, virtual reality, and digital marketing.

“>Current Version: StyleGAN3, released in 2021, is the latest version and offers significant improvements in image quality and style control compared to its predecessors.

“>Future Versions: NVIDIA is likely to continue enhancing the model’s ability to handle more complex datasets and reduce artifacts in generated images.

#7 Codex

“>What It Does: Codex is another powerful model from OpenAI, designed to generate and understand code based on natural language prompts. It supports multiple programming languages and can assist with code completion, debugging, and even writing entire programs.

“>Strengths: Codex is particularly useful for developers, enabling rapid coding, learning new programming languages, and automating repetitive coding tasks.

“>Current Version: Codex is integrated into tools like GitHub Copilot as of 2023, offering real-time coding assistance.

“>Future Versions: Future developments may enhance its understanding of complex programming concepts and support for more languages and frameworks.

#8 Imagen

“>What It Does: Google’s Imagen is a text-to-image diffusion model that generates high-fidelity images from textual descriptions. It focuses on creating images with exceptional clarity and detail.

“>Strengths: Imagen is notable for producing some of the highest-quality images among AI models, making it ideal for use in design, marketing, and content creation.

“>Current Version: The latest version of Imagen was introduced in 2023, with continued enhancements in image realism and text-image alignment.

“>Future Versions: Future developments may enhance its understanding of complex programming concepts and support for more languages and frameworks.

As these models continue to evolve, we can expect even more sophisticated tools that will further push the boundaries of what is possible with artificial intelligence.

Limitations of Generative AI Tools

While Generative AI tools, such as language models, image generators, and other AI applications promise transformative change, they do have several limitations that impact their functionality and usage. Here are some key limitations to consider:

Contextual Understanding: LLMs predict the next word in a sequence based on context. However, their understanding is limited to the training data they’ve seen. They lack true comprehension and reasoning abilities.

Biased Outputs: Gen AI tools can inadvertently produce biased or harmful content. Their responses reflect biases present in the training data, perpetuating stereotypes or misinformation.

Overconfidence: LLMs generate plausible-sounding text, but they don’t know when they’re wrong. Users may trust their output too much, leading to misapplications.

Data Dependency: Gen AI tools rely heavily on training data. If the data is incomplete or biased, the model’s performance suffers.

Out-of-Distribution Inputs: LLMs struggle with inputs outside their training distribution. Unexpected prompts may yield nonsensical or unsafe results.

Ethical Concerns: Gen AI tools can inadvertently create harmful content (e.g., misinformation, hate speech). Responsible use and oversight are crucial.

Challenges of Implementing Generative AI Tools in Enterprises

Data Privacy and Security: Protecting sensitive data is paramount. Imagine deploying an LLM for customer feedback analysis, only to inadvertently expose personally identifiable information (PII). Collaborate closely with your Chief Information Security Officer (CISO), implement robust data access controls, and regularly audit models and pipelines.

Intellectual Property Risks: LLMs can generate content, but beware of unintentional plagiarism. Consult with legal experts to establish usage guidelines and oversight mechanisms. Avoid legal disputes by ensuring originality.

Bias and Fairness: LLMs learn from vast internet text, inheriting biases present in the data. Mitigate bias by fine-tuning models, monitoring outputs, and promoting fairness in decision-making.

Regulatory Compliance: Enterprises must navigate evolving regulations related to AI and data privacy. For example, one of the emerging norms in regulatory compliance concerning AI is the requirement to label AI-generated content. For instance, platforms like Instagram have taken proactive steps by asking users to mark content that has been created or altered by AI as ‘AI-generated.  Companies must stay informed and ensure they are always compliant.

Accountability and Responsibility: Define clear ownership and accountability for LLM deployment. Responsible use and transparency are essential.

Training and Skill Gaps: Building LLM expertise within your team is crucial. Invest in training and skill development to maximize benefits.