WhatsApp Business API
Per-message pricing

Price per template message, USD

  • We will determine the price of each template message based upon the country code of the WhatsApp user to whom you send a message.
  • The price charged for each template message will be the price effective at the time when a message was sent.
  • Template message charges are based on template category that was used to send a message.
  • Utility templates sent within a customer service window (24-hour timer whenever a WhatsApp user messages a business) are free.

After 01.10.2025

MarketMarketingUtilityAuthentication
Argentina0,070,030,03
Brazil0,070,010,01
Chile0,090,020,02
Colombia0,020,010,01
Egypt0,110,010,01
France0,150,030,03
Germany0,140,060,06
India0,020,010,01
Indonesia0,050,030,03
Israel0,040,010,01
Italy0,070,030,03
Malaysia0,090,020,02
Mexico0,040,010,01
Netherlands0,160,050,05
Nigeria0,060,010,01
Pakistan0,050,010,01
Peru0,080,020,02
Russia0,10,040,04
Saudi Arabia0,050,020,02
South Africa0,040,010,01
Spain0,070,020,02
Turkey0,020,010,01
United Arab Emirates0,050,020,02
United Kingdom0,060,030,03
North America*0,030,010,01
Rest of Africa*0,030,010,01
Rest of Asia Pacific*0,080,020,02
Rest of Central & Eastern Europe*0,090,030,03
Rest of Latin America*0,080,020,02
Rest of Middle East*0,040,010,01
Rest of Western Europe*0,060,020,02
Other*0,070,010,01

Before 01.10.2025
Price per conversation, USD

  • We will determine the price of each conversation based upon the country code of the WhatsApp user with whom you converse.
  • The price charged for each conversation will be the price effective at the time when a conversation was initiated.
  • Conversation charges are based on template category that was used to initiate the conversation.
  • Sending multiple templates of the same category within an open conversation will not incur additional charges.
  • Sending a template of a different category within an open conversation will incur additional charges of this new category.
  • Conversations are not charged when users message businesses using call-to-actions buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons.
Market Marketing Utility Authentication
Argentina 0,07 0,03 0,03
Brazil 0,07 0,01 0,01
Chile 0,09 0,02 0,02
Colombia 0,02 0,01 0,01
Egypt 0,11 0,01 0,01
France 0,15 0,03 0,03
Germany 0,14 0,06 0,06
India 0,02 0,01 0,01
Indonesia 0,05 0,03 0,03
Israel 0,04 0,01 0,01
Italy 0,07 0,03 0,03
Malaysia 0,09 0,02 0,02
Mexico 0,05 0,01 0,01
Netherlands 0,16 0,05 0,05
Nigeria 0,06 0,01 0,01
Pakistan 0,05 0,01 0,01
Peru 0,08 0,02 0,02
Russia 0,09 0,04 0,04
Saudi Arabia 0,05 0,02 0,02
South Africa 0,04 0,01 0,01
Spain 0,07 0,02 0,02
Turkey 0,02 0,01 0,01
United Arab Emirates 0,04 0,02 0,02
United Kingdom 0,06 0,03 0,03
North America* 0,03 0,01 0,01
Rest of Africa* 0,03 0,01 0,01
Rest of Asia Pacific* 0,08 0,02 0,02
Rest of Central & Eastern Europe* 0,09 0,03 0,03
Rest of Latin America* 0,08 0,02 0,02
Rest of Middle East* 0,04 0,01 0,01
Rest of Western Europe* 0,06 0,02 0,02
Other* 0,07 0,01 0,01

*List of countries in a region

North America

Canada
United States

Rest of Africa

Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Chad
Congo
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Morocco
Mozambique
Namibia
Niger
Rwanda
Senegal
Sierra Leone
Somalia
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia

Rest of Asia Pacific

Afghanistan
Australia
Bangladesh
Cambodia
China
Hong Kong
Japan
Laos
Mongolia
Nepal
New Zealand
Papua New Guinea
Philippines
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Turkmenistan
Uzbekistan
Vietnam

Rest of Central & Eastern Europe

Albania
Armenia
Azerbaijan
Belarus
Bulgaria
Croatia
Czech Republic
Georgia
Greece
Hungary
Latvia
Lithuania
Macedonia
Moldova
Poland
Romania
Serbia
Slovakia
Slovenia
Ukraine

Rest of Latin America

Bolivia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Nicaragua
Panama
Paraguay
Puerto Rico
Uruguay
Venezuela

Rest of Middle East

Bahrain
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Yemen

Rest of Western Europe

Austria
Belgium
Denmark
Finland
Ireland
Norway
Portugal
Sweden
Switzerland

Other

All other countries not listed in the above regions or specifically listed in the above tables

Important

Payments must be made net of all transfer fees and currency exchange commissions.
The company reserves the right to provide individual prices different from the mentioned above.