WhatsApp Business API Conversation Pricing

Price per conversation in IDR

From 01.06.2023

  • We will determine the price of each conversation based upon the country code of the WhatsApp user with whom you converse
  • The price charged for each conversation will be the price effective at the time when a conversation was initiated
  • The first 1,000 service conversations each month will be free for each WhatsApp Business API account
  • Conversation charges are based on template category that was used to initiate the conversation
  • Sending multiple templates of the same category within an open conversation will not incur additional charges
  • Sending a template of a different category within an open conversation will incur additional charges of this new category
  • Conversations are not charged when users message businesses using call-to-actions buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons

Market

Marketing

Utility

Authentication

Service

Argentina

1051

694

624

537

Brazil

1063

595

536

510

Chile

1511

996

896

772

Colombia

213

145

131

102

Egypt

1824

1168

1051

1095

France

2434

1306

1175

1460

Germany

2321

1450

1306

1392

India

168

71

N/A

68

Indonesia

699

340

N/A

323

Israel

600

320

284

306

Italy

1175

714

643

656

Malaysia

1462

340

306

374

Mexico

741

452

406

179

Netherlands

2715

1360

1224

1515

Nigeria

877

542

488

527

Pakistan

804

430

388

241

Peru

1195

712

641

304

Russia

1363

811

729

677

Saudi Arabia

690

428

328

332

South Africa

644

340

306

286

Spain

1046

646

581

627

Turkey

185

158

141

51

United Arab Emirates

578

337

303

323

United Kingdom

1199

677

609

660

North America*

425

255

230

150

Rest of Africa*

383

272

245

617

Rest of Asia Pacific*

1244

802

723

381

Rest of Central & Eastern Europe*

1462

1052

947

425

Rest of Latin America*

1258

840

757

719

Rest of Middle East*

580

337

303

371

Rest of Western Europe*

1006

714

643

675

Other*

1027

575

517

247

Before 01.06.2023

  • We will determine the price of each conversation based upon the country code of the WhatsApp user with whom you converse
  • The price charged for each conversation will be the price effective at the time when a conversation was initiated
  • The first 1,000 conversations each month will be free for each WhatsApp Business API account. Free tier conversations can be business-initiated or user-initiated
  • Conversations will not be charged when users message businesses using call-to-actions buttons on Ads that click to WhatsApp or a Facebook Page CTA. Free entry point conversations can only be user-initiated. Only the first conversation that starts from the entry point is free of charge. Subsequent conversations with the user are charged

Country

Business-Initiated Rate

User-Initiated Rate

Argentina

894

537

Brazil

850

510

Chile

1287

772

Colombia

170

102

Egypt

1824

1095

France

2434

1460

Germany

2321

1392

India

112

68

Indonesia

537

323

Israel

510

306

Italy

1093

656

Malaysia

1244

374

Mexico

593

179

Netherlands

2525

1515

Nigeria

877

527

Pakistan

804

241

Peru

1017

304

Russia

1127

677

Saudi Arabia

553

332

South Africa

476

286

Spain

1046

627

Turkey

170

51

United Arab Emirates

537

323

United Kingdom

1100

660

North America*

250

150

Rest of Africa*

2054

617

Rest of Asia Pacific*

1267

381

Rest of Central & Eastern Europe*

1420

425

Rest of Latin America*

1200

719

Rest of Middle East*

1236

371

Rest of Western Europe*

2251

675

Other*

821

247

*List of countries in a region

North America

Canada
United States

Rest of Africa

Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Chad
Congo
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Morocco
Mozambique
Namibia
Niger
Rwanda
Senegal
Sierra Leone
Somalia
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia

Rest of Asia Pacific

Afghanistan
Australia
Bangladesh
Cambodia
China
Hong Kong
Japan
Laos
Mongolia
Nepal
New Zealand
Papua New Guinea
Philippines
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Turkmenistan
Uzbekistan
Vietnam

Rest of Central & Eastern Europe

Albania
Armenia
Azerbaijan
Belarus
Bulgaria
Croatia
Czech Republic
Georgia
Greece
Hungary
Latvia
Lithuania
Macedonia
Moldova
Poland
Romania
Serbia
Slovakia
Slovenia
Ukraine

Rest of Latin America

Bolivia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Nicaragua
Panama
Paraguay
Puerto Rico
Uruguay
Venezuela

Rest of Middle East

Bahrain
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Yemen

Rest of Western Europe

Austria
Belgium
Denmark
Finland
Ireland
Norway
Portugal
Sweden
Switzerland

Important

Payments must be made net of all transfer fees and currency exchange commissions.
The company reserves the right to provide individual prices different from the mentioned above.