WhatsApp Business API Conversation Pricing

Price per conversation in EUR (VAT excl)

From 01.06.2023

We will determine the price of each conversation based upon the country code of the WhatsApp user with whom you converse
The price charged for each conversation will be the price effective at the time when a conversation was initiated
The first 1,000 service conversations each month will be free for each WhatsApp Business API account
Conversation charges are based on template category that was used to initiate the conversation
Sending multiple templates of the same category within an open conversation will not incur additional charges
Sending a template of a different category within an open conversation will incur additional charges of this new category
Conversations are not charged when users message businesses using call-to-actions buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons

Market

Marketing

Utility

Authentication

Service

Argentina

0.071

0.047

0.042

0.036

Brazil

0.072

0.040

0.036

0.035

Chile

0.102

0.067

0.061

0.052

Colombia

0.014

0.010

0.009

0.007

Egypt

0.123

0.079

0.071

0.074

France

0.165

0.088

0.079

0.099

Germany

0.157

0.098

0.088

0.094

India

0.011

0.005

Indonesia

0.047

0.023

0.035

0.022

Israel

0.041

0.022

0.019

0.021

Italy

0.079

0.048

0.043

0.044

Malaysia

0.099

0.023

0.021

0.025

Mexico

0.050

0.031

0.027

0.012

Netherlands

0.184

0.092

0.083

0.102

Nigeria

0.059

0.037

0.033

0.036

Pakistan

0.054

0.029

0.026

0.016

Peru

0.081

0.048

0.043

0.021

Russia

0.092

0.055

0.049

0.046

Saudi Arabia

0.047

0.029

0.026

0.022

South Africa

0.044

0.023

0.021

0.019

Spain

0.071

0.044

0.039

0.042

Turkey

0.013

0.011

0.010

0.003

United Arab Emirates

0.039

0.023

0.020

0.022

United Kingdom

0.081

0.046

0.041

0.045

North America*

0.029

0.017

0.016

0.010

Rest of Africa*

0.026

0.018

0.017

0.042

Rest of Asia Pacific*

0.084

0.054

0.049

0.026

Rest of Central & Eastern Europe*

0.099

0.071

0.064

0.029

Rest of Latin America*

0.085

0.057

0.051

0.049

Rest of Middle East*

0.039

0.023

0.020

0.025

Rest of Western Europe*

0.068

0.048

0.043

0.046

Other*

0.069

0.039

0.035

0.017

Before 01.06.2023

We will determine the price of each conversation based upon the country code of the WhatsApp user with whom you converse
The price charged for each conversation will be the price effective at the time when a conversation was initiated
The first 1,000 conversations each month will be free for each WhatsApp Business API account. Free tier conversations can be business-initiated or user-initiated
Conversations will not be charged when users message businesses using call-to-actions buttons on Ads that click to WhatsApp or a Facebook Page CTA. Free entry point conversations can only be user-initiated. Only the first conversation that starts from the entry point is free of charge. Subsequent conversations with the user are charged

Country

Business-Initiated Rate

User-Initiated Rate

Argentina

0.060

0.036

Brazil

0.058

0.035

Chile

0.087

0.052

Colombia

0.012

0.007

Egypt

0.123

0.074

France

0.165

0.099

Germany

0.157

0.094

India

0.008

0.005

Indonesia

0.036

0.022

Israel

0.035

0.021

Italy

0.074

0.044

Malaysia

0.084

0.025

Mexico

0.040

0.012

Netherlands

0.171

0.102

Nigeria

0.059

0.036

Pakistan

0.054

0.016

Peru

0.069

0.021

Russia

0.076

0.046

Saudi Arabia

0.037

0.022

South Africa

0.032

0.019

Spain

0.071

0.041

Turkey

0.012

0.003

United Arab Emirates

0.036

0.022

United Kingdom

0.074

0.045

North America*

0.017

0.010

Rest of Africa*

0.139

0.042

Rest of Asia Pacific*

0.086

0.026

Rest of Central & Eastern Europe*

0.096

0.029

Rest of Latin America*

0.081

0.046

Rest of Middle East*

0.084

0.025

Rest of Western Europe*

0.152

0.046

Other*

0.056

0.017

*List of countries in a region

North America

Canada
United States

Rest of Africa

Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Chad
Congo
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Morocco
Mozambique
Namibia
Niger
Rwanda
Senegal
Sierra Leone
Somalia
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia

Rest of Asia Pacific

Afghanistan
Australia
Bangladesh
Cambodia
China
Hong Kong
Japan
Laos
Mongolia
Nepal
New Zealand
Papua New Guinea
Philippines
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Turkmenistan
Uzbekistan
Vietnam

Rest of Central & Eastern Europe

Albania
Armenia
Azerbaijan
Belarus
Bulgaria
Croatia
Czech Republic
Georgia
Greece
Hungary
Latvia
Lithuania
Macedonia
Moldova
Poland
Romania
Serbia
Slovakia
Slovenia
Ukraine

Rest of Latin America

Bolivia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Nicaragua
Panama
Paraguay
Puerto Rico
Uruguay
Venezuela

Rest of Middle East

Bahrain
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Yemen

Rest of Western Europe

Austria
Belgium
Denmark
Finland
Ireland
Norway
Portugal
Sweden
Switzerland

Important

Payments must be made net of all transfer fees and currency exchange commissions.
The company reserves the right to provide individual prices different from the mentioned above.