edna Helps Premier Tour Operator Leverage Multilingual Marketing With Its WhatsApp Business Solution

A leading tour operator sought to increase its promotional activities via a channel that was easily accessible and offered segmentation and tagging capabilities besides multilingual support.

The Client

Club Canary is a premier Canary Islands-based tour operator known for its exceptional range of excursions and private boat trips. With the inspiring slogan “Live Legendary,” they specialize in creating unforgettable travel experiences, allowing visitors to explore the stunning landscapes and vibrant culture of the islands in style and comfort.

Goal

The operator wanted to amp up its marketing activities and deploy a digital channel that was popular and well-suited to offer a high degree of personalization – ideally a channel with multilingual capabilities to cater to a diverse group of people and one that came with segmentation and tagging capabilities. They wanted to share promotional messages with vacationers who booked with them more often. To take personalization to the next level, the operator wanted to deploy a channel that could tag customers by language and services booked previously and offer them deals they would love.

Solution

The operator decided to deploy the WhatsApp Business API channel powered by edna to send marketing messages to customers. Thanks to WhatsApp’s convenient tagging and segmentation system, customers were divided into different groups and subgroups and targeted with specific messages that were more likely to convert. The CRM integration was not deemed necessary. Also, WhatsApp API’s ability to support multiple languages helped the operator engage with customers in the latter’s preferred language, unlocking a whole new level of convenience and significantly improving the customer experience. The client could now send WhatsApp marketing messages in English, French, Czech, Spanish, Icelandic, German, Romanian, Italian, and other languages. This customization helped to increase engagements, conversions and sales. Also, WhatsApp’s convenient and transparent reporting made it easy for the operator to monitor the performance of its campaigns, which helped it make data-driven changes to its services.

Roy Schijvens
CEO and Founder of Club Canary
With WhatsApp Business API powered by edna, we can effortlessly tailor our messages to our diverse customer base, reaching them in their preferred languages. This level of personalization has not only enhanced our engagement but has also significantly boosted our conversions and sales. Whether it is English, French, Czech, or any other language, our customers feel valued and understood, leading to stronger relationships and increased loyalty

Results

Using WhatsApp helped the operator achieve multiple goals.

  • The delivery rate of messages was a whopping 98.89%
  • There were 200+ queries per month coming in through the channel
  • The response rate was up to 20%

Results at a Glance

98,8%

Delivery Rate

200+

Incoming Queries

20%

Response Rate

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